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Social Media VS Targeted Viral Marketing?

Posted by admin | August 17, 2008 .

You can drive unique visitors to your blog just by submitting blog posts to various social networking sites. Social media marketing is not bad but still there are many things that we need to understand about the quality of social networking traffic.

Challenging The Quality Of Social Media Traffic

Social media visitors just go through the content and you cannot expect much from such traffic except!

1)  High Bounce Back Rate

2)  No Feed Subscription

3)  No Income

4) No Comments

Advantages Of Social Media Marketing?

Social media marketing can add additional value and exposure to your blog. Many bloggers who receive thousands of unique search visitors per day also go for social media option to make their Alexa ranking even better. Submitting a story to social media sites also provide inbound links. In short social media marketing have great future and that is the main reason why Google is acquiring Digg.

Targeted Viral Marketing Campaigns

There are many ways (viral marketing) to drive quality targeted traffic to your site and traffic through such campaigns is much better than social media traffic. Most viral marketing campaigns are free but require a lot of hard work, some great viral marketing techniques are explained below!

1) Write And Distribute E-books

An ebook with your web/blog links can drive thousands of quality visitors. There are many ways to distribute ebooks to the targeted potential readers.

  • Sell Them On EBay

Sell your ebooks on eBay and provide resale rights to your buyers, this is probably the best way to distribute your ebooks to thousands of potential readers. If you provide quality information in your ebook then no doubt buyers who will purchase from you will definitely resell them, in short period of time your ebook will be distributed to a large audience.

  • Submit To Ebook Directories And Offer freebies

You can also submit your ebooks to free ebook directories and can also offer them as freebies to your readers.

2) Guest Blogging And Guest Article Writing

There are many blogs that allow guest blogging, some high traffic sites such as quick online tips also provide space for guest article writing. Both these methods not only build credibility but also provide targeted traffic and quality back links.

3) Submission And Guest Article Writing

Submitting articles to article directories is a traditional way to drive traffic; this method is also helpful in building back links as many bloggers are ready to republish your articles on their blogs with signature files.

Conclusion:

Targeted viral marketing traffic is much better than social media traffic. All these viral marketing techniques are dependent on your knowledge and if you think that you are knowledgeable enough then make your knowledge sell.

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