
Backlinks to your website is the most important factor that determines your site’s page rank and popularity. Almost all search engine considers off-page optimization components (backlinks,anchor text link) but Google algorithm gives much more preference to these factors while ranking a website for specific keyword search results.
Directory submission, article submission, and forum participation are useful and free methods of getting inbound links. Some website directories and high PR website offer paid listings which are highly prohibited by search engines. Recently Google have punished and reduced page rank of those websites which were involved in selling and buying of links.
Now a days search engines are not giving much attention to reciprocal links but this old link exchange technique can be used along with 3-way link building to get inbound links.3-way link building is a link building technique where people create multiple sites to give back links to their one main site. This method is also used for link exchange purposes where site owners receive links to their main site from reciprocal link directories and partner sites but outbound links are given from their network sites. This is very expensive method as your entire network sites should be proper sites with proper content,sites developed just for link building purposes are considered as spam by search engines.
Webmaster and bloggers spent a lot of time in building backlinks to achieve high page rank but increase in page rank does not mean increase in traffic. Your site traffic will ultimately depend on the number of pages included in the Google’s index. If you don’t have enough pages on your site you cannot expect enough traffic.
Many people say that content is the king and that’s true because search engine love quality and unique content. A good and quality content also drive natural back links and track backs. Those who just focus on the site content always achieve success and one should not worry about other things especially in the beginning.
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