- 5 Questions You Must Answer
- Statistics phobia and fear of failure are two things that will divert your focus.Don't waste a lot of time on things that are no so important especially in the beginning
Keyword And Broader Search Analysis (SEO)
Keyword analysis is the most essential component of search engine optimization and in today’s world getting traffic for a specific, short, highly competitive and straight forward keyword phrase is almost impossible. Some people really don’t bother about keyword analysis and think that they could insure traffic by selecting long tail keywords. Long tail keywords can drive visitors but if you want to boost your traffic then you have to do a Broader Search Analysis.
Example:
Let’s suppose your website niche is “Internet Marketing” it is obvious that you will not get any traffic for this keyword phrase “Internet Marketing” because of intense competition, so you have to identify other related and less competitive keywords that can be used for the same niche.
Your long tail keyword phrase can be “internet marketing for beginners” .Now you have to find the answers of the following questions!
- How many sites are competing for this keyword phrase?
- How many searches are conducted in the past few months for this keyword phrase?
- How many searches are expected in the coming months for this keyword phrase?
Analyzing The Search Behavior (Broader Search Analysis)
The formula is very simple!
Suggested keywords + Keywords that drive your visitors = Broader search analysis
OR
(Identifying the related keywords + Competition for these keywords + No. of searches conducted in the past few months for these keywords + No of searches expected in the coming months) + No. of visitors received from search engines for these keywords = Broader search analysis.
Identifying The Related Keywords And Competition
Related keywords, competition and expected searches for these keywords can be identified by using wordtracker. Although there are a lot of programs but wordtracker is the most accurate one. It will show you the data of searches carried out in last 90 days from various search engines so that you can avoid any guesswork by selecting your own long tail keywords.
Identifying The Keywords That Are Driving Traffic
Keywords for which you are receiving traffic can be identified by using Google Analytics (A free tool by Google).Google analytics is free and it’s provider is Google so why not to take advantage of this service?. Google analytics will show your traffic sources(search engines or social media), visitors and the keywords that are used by these visitors.
Conclusion
Now after conducting a broader search analysis, you will observe a boost in your traffic and realize how much traffic you are receiving just by avoiding guess work and selecting more appropriate and less competitive keywords. Driving search engine traffic is an art of understanding the searcher’s psyche and a careful search analysis means high search engine traffic.
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