
There are a lot of benefits of having a wordpress blog on the sub domain of an eCommerce or company site. You can keep in touch with your customers, understand what they want, understand what they like and what they dislike. Customers are always right and better understanding gives an opportunity to deliver quality services.
Wordpress Blog Can Improve Your Main Site Ranking
Posts on a well optimized blog get cached quickly and you can build a lot of anchor text links for appropriate landing pages of your main site.
By providing quality information you can build subscriber list which can ultimately become loyal customers.
This Strategy Is Expensive?
Wordpress is free software and installing it on an existing server does not cost any thing but you need some resources (writers) who can publish content regularly on your company blog.
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