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A To Z About Google Adsense (Optimization, Alternatives And Account Protection)?
Many people believe that Google adsense is the best advertising option available on the internet. It is one of the oldest advertisement serving system that generates comprehensive revenues for site owners. Earning through adsense is very simple as you will get paid for each click on ads that you will receive on your website. Still there are many things that we will consider before choosing adsense as an income solution on our websites and detailed adsense facts, its alternatives and optimization methods are discussed below.
Where These Ads Comes From (Adsense Vs Adwords)?
Big companies, small and medium size entrepreneurs and individual website owners pay Google for PPC (Pay Per Click Advertisements) traffic through its adwords program. These ads are normally displayed by Google at the right hand site of relevant keywords search results and advertisers are charged for each visitor that they receive through PPC campaigns.
To expand the reach of its advertisers, Google distribute these ads to relevant websites through its adsense program where ad revenue is shared between Google and site owners.
Protecting Google Adsense Account?
Google advertisers pay Google to receive quality targeted traffic and Google protects its advertisers more than its publishers. Generating fake impressions and clicking on your own adsense ads by yourself or by your family members is strictly prohibited by Google.
Click fraud on Google adsense is also rising day by day where some people (may be your competitor) comes to your site to produce several adsense clicks. Adsense income depends on clicks that you will receive from real and interested people, clicks coming from same IP address over and over again may cause you in trouble.
Once your account is terminated by Google, it is very difficult to get it back. Any suspicious and accidental clicks should be instantly reported to the Google to protect your account.
Is There Any Alternative Of Google Adsense?
Google carries huge amount of advertisers and displays highly targeted (content matched) ads on relevant websites. The concept of content matched advertisement enhances the chances of clicks and there is no other company that contains such a large collection of ads.
Yahoo Publisher Network is a big competitor of adsense and is apparently offering more payouts than Google but still I believe that their ads are not much targeted as Google’s. According to Google’s policies! Publisher cannot use adsense with any other company’s content matched ads on the same page of a website. Adbrite is another popular content matched advertisement provider that offers a solution where publisher can distribute per impression ad space between adsense and adbrite.
If you are not satisfied with adsense ad performance then you can do an experiment by putting adsense and yahoo publisher network ads on different pages of your website.
Google Adsense Optimization
There are many ways to optimize your site for Google adsense to get the maximum click through rate:
1) Make Them Prominent
Make your ads prominent and do not hide from your visitors. When ever we open any reading material(newspaper, website, book) the first thing we see is the upper top corner of that material, It is a psychological factor and that is the main reason why newspapers display most important news at this region, it is better to place one horizontal banner at this place. Perhaps, if your site design does not allow you to place a banner on top of the page! You can place one vertical ad block or a small rectangle on the top of right hand side(side bar) which is the 2nd most prominent place on a web page.
2) Place Ads In Between Your Content
Ads closer to the content normally generate more clicks. You can blend ads into you content to give alternative related links to your visitors as Google adsense ads are highly content matched. Most internet marketers recommend a medium size rectangle at the top right hand site of the content for this purpose.
3) Ads! Background And Link Title?
Your ads are part of your website; it is not some thing that is included forcibly. It is better to keep ads background similar to your website background and try to use blue color for your ad title. Blue color represents a link and it is again a psychological factor that can help you in increasing your CTR.
Bottom Line!
Google adsense is the best monetization option and it doesn’t have any real alternative solution. Your adsense account carries more value than few cents; any misconduct may result in the termination of your account. If you feel strange activities in your account you should immediately report them to Google, they will roll back some of your earnings but your account will remain active.
Earning through Google adsense depends on your traffic and if you are receiving enough traffic but not enough income! It means something is wrong with your optimization; you need to readjust your ad positions.
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