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How You Can Make Your Wordpress Blog Search Engine Friendly?
Wordpress is my favorite blogging software but by default it is not so search engine friendly. You must fix all onpage SEO errors first before concentrating on content and link building.
1) Robots.txt To Avoid Duplicate Content
Google seriously takes duplicate content issues. Wordpress generates same content on your home, post, categories, archives and tag pages. So you need restrict Google Bot from indexing supplementary pages to avoid duplicate content penalty. I use robots.txt for this purpose:
User-Agent: *
Allow: /
User-Agent: Googlebot
Disallow: /date/
Disallow: /*/feed/$
Disallow: /rss/
Disallow: /*/trackback/$
Disallow: /page/
Disallow: /*/feed/rss/$
Disallow: /feed/
Disallow: /category/
Disallow: /comments/
Disallow: /trackback/
Disallow: /wp-
Disallow: /wp-admin/
Disallow: /*.css$
Disallow: /*?
Disallow: /wp-content/
Disallow: /wp-includes/
Disallow: /archive/
Disallow: /*.inc$
Allow: /
I only allow Google to index my home and post pages! You can set your own preferences.
2) Changing Default Permlinks
Default wordpress permlink structure (URL of post pages) not only looks poor in search results but also not search engine friendly. I strongly recommend changing default URLS! If some of your pages with old permlink are already in Google’s index then you need to redirect them to new URLS. The SEO blogger has written a quality post about this topic.
3) Fixing Duplicate Title Tag Issues
Title tags is most important SEO tool and it should be unique for all of your pages (home, post, categorize etc). All In SEO pack is the best plugin to fix title and Meta tag problems. Below image shows appropriate All In One SEO Pack title tag settings.
4) Write Custom Meta Description
If you set All In One SEO Pack plugin to auto generate meta description then it will only display characters from the top of your post. I strongly recommend writing custom Meta description to best describe your post. Most search engine displays about 160 characters and an ideal Meta description consist of about 200 characters.
5) Use Post Excerpts On The Home Page
It is recommended to use post excerpts on home page to minimize similar content. I use custom excerpt wordpress plugin for this purpose and its work great for me.
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