Theme based websites focus on one main topic, all other pages of such websites are interlinked with each other and visitors have a clear path to follow after landing on the home page. The success of a theme based website depends on its content and number of pages indexed by Google. So before starting the optimization process, make sure you have enough content on your site (at least 100 unique pages).

Content Is Every Thing?

If you jut keep on building content after choosing most appropriate keywords and meta tags, even then you will not only receive traffic but also natural backlinks as many webmasters and bloggers will link to your quality content. But to get most out of your site, you need to spend time on common SEO techniques as well.

Power OF Anchor Text And Basics Of SEO

To understand the basics of SEO (Both on page and off page components) I would like to advise you to download and read Google’s search engine optimization starter guide.

Search engine can rank you higher for related keywords and they can display related description anywhere from a webpage but it is very important that you rank yourself higher for your own chosen keywords and for that purpose anchor text links are very important. Your core keyword hyperlinked to your website is called anchor text link.

How To Participate In Forums To Get Quality Backlinks and Anchor Text?

Only select those forums which allow the use of HTML in the signatures so that you can display URL along with anchor text. In your forum signatures use one core keyword (title) and linked it with your main site and below that display your complete URL. This will tell search engine that suggested site provides relevant information for this keyword.

Articles And Web Directory Submissions

Web directory submission is another great method to receive quality inbound links. This is a list of top web directories where you should submit your URL. Only submit your links to free directories as featured or paid links are banned by Google and use your main keyword as submission title. Directory submission can be tedious, boring and copy paste work but you can save much time by using keyboard macro utility softwares like hot keyboard.

Similarly, you should also write and submit articles to the top article directories. To get most out of article submissions write compelling author resource box and display URL along the anchor text.

Technorati Tags: how to optimiza a content rich website, optimizing a theme based website, search engine optimization

Your Link Building Campaign

Backlinks directed to your website is the most important part of Search Engine Optimization. People spend a lot of time in submitting their sites to web directories, this method is not that bad but has a lot limitations. You submit your site to a directory and still don’t know that particular directory will include your link or not. You can build quality, free and guaranteed inbound links from forums by including your website URL in the signature.

Show Your Knowledge And Build Readership

Your knowledge is the key to success and if you can show your knowledge in your website niche related forums then you can not only build a small community of readers but can also drive potential subscribers to your website.

A Viral Marketing Tool

More frequently you participate in forums, higher will be your membership status and more people will click on your signature link. To take full advantage of this viral marketing tool, you need to select forum with moderate level traffic as in future more people will register to that particular forum and there are more chances that they will find you and your posts.

Right Time To Launch Your Own Forum?

Success of your forum is strongly linked with your website success, so when your site will achieve a satisfactory level of traffic then it would be the right time to launch a forum to add more value to your existing website. A forum can further help you in building your brand name and can drive much more traffic and income.

Technorati Tags: driving traffic through forums, forum participation, forums VS social media, launching your own forum

Backlinks to your website is the most important factor that determines your site’s page rank and popularity. Almost all search engine considers off-page optimization components (backlinks,anchor text link) but Google algorithm gives much more preference to these factors while ranking a website for specific keyword search results.

What Are Different Types Of Backlinks?

Directory submission, article submission, and forum participation are useful and free methods of getting inbound links. Some website directories and high PR website offer paid listings which are highly prohibited by search engines. Recently Google have punished and reduced page rank of those websites which were involved in selling and buying of links.

Now a days search engines are not giving much attention to reciprocal links but this old link exchange technique can be used along with 3-way link building to get inbound links.3-way link building is a link building technique where people create multiple sites to give back links to their one main site. This method is also used for link exchange purposes where site owners receive links to their main site from reciprocal link directories and partner sites but outbound links are given from their network sites. This is very expensive method as your entire network sites should be proper sites with proper content,sites developed just for link building purposes are considered as spam by search engines.

Google Page Rank And Content (Which One Is Better?)

Webmaster and bloggers spent a lot of time in building backlinks to achieve high page rank but increase in page rank does not mean increase in traffic. Your site traffic will ultimately depend on the number of pages included in the Google’s index. If you don’t have enough pages on your site you cannot expect enough traffic.

Many people say that content is the king and that’s true because search engine love quality and unique content. A good and quality content also drive natural back links and track backs. Those who just focus on the site content always achieve success and one should not worry about other things especially in the beginning.

Technorati Tags: how to build back links, how to build inbound links, Link building, what is 3 way link building, what is reciprocal linking

You can drive unique visitors to your blog just by submitting blog posts to various social networking sites. Social media marketing is not bad but still there are many things that we need to understand about the quality of social networking traffic.

Challenging The Quality Of Social Media Traffic

Social media visitors just go through the content and you cannot expect much from such traffic except!

1)  High Bounce Back Rate

2)  No Feed Subscription

3)  No Income

4) No Comments

Advantages Of Social Media Marketing?

Social media marketing can add additional value and exposure to your blog. Many bloggers who receive thousands of unique search visitors per day also go for social media option to make their Alexa ranking even better. Submitting a story to social media sites also provide inbound links. In short social media marketing have great future and that is the main reason why Google is acquiring Digg.

Targeted Viral Marketing Campaigns

There are many ways (viral marketing) to drive quality targeted traffic to your site and traffic through such campaigns is much better than social media traffic. Most viral marketing campaigns are free but require a lot of hard work, some great viral marketing techniques are explained below!

1) Write And Distribute E-books

An ebook with your web/blog links can drive thousands of quality visitors. There are many ways to distribute ebooks to the targeted potential readers.

• Sell Them On EBay

Sell your ebooks on eBay and provide resale rights to your buyers, this is probably the best way to distribute your ebooks to thousands of potential readers. If you provide quality information in your ebook then no doubt buyers who will purchase from you will definitely resell them, in short period of time your ebook will be distributed to a large audience.

• Submit To Ebook Directories And Offer freebies

You can also submit your ebooks to free ebook directories and can also offer them as freebies to your readers.

2) Guest Blogging And Guest Article Writing

There are many blogs that allow guest blogging, some high traffic sites such as quick online tips also provide space for guest article writing. Both these methods not only build credibility but also provide targeted traffic and quality back links.

3) Submission And Guest Article Writing

Submitting articles to article directories is a traditional way to drive traffic; this method is also helpful in building back links as many bloggers are ready to republish your articles on their blogs with signature files.

Conclusion:

Targeted viral marketing traffic is much better than social media traffic. All these viral marketing techniques are dependent on your knowledge and if you think that you are knowledgeable enough then make your knowledge sell.

Technorati Tags: driving traffic from social media, social media, social media marketing, targetted web traffic, viral marketing

Keyword analysis is the most essential component of search engine optimization and in today’s world getting traffic for a specific, short, highly competitive and straight forward keyword phrase is almost impossible. Some people really don’t bother about keyword analysis and think that they could insure traffic by selecting long tail keywords. Long tail keywords can drive visitors but if you want to boost your traffic then you have to do a Broader Search Analysis.

Example:
Let’s suppose your website niche is “Internet Marketing” it is obvious that you will not get any traffic for this keyword phrase “Internet Marketing” because of intense competition, so you have to identify other related and less competitive keywords that can be used for the same niche.
Your long tail keyword phrase can be “internet marketing for beginners” .Now you have to find the answers of the following questions!

• How many sites are competing for this keyword phrase?
• How many searches are conducted in the past few months for this keyword phrase?
• How many searches are expected in the coming months for this keyword phrase?

Analyzing The Search Behavior (Broader Search Analysis)
The formula is very simple!

Suggested keywords + Keywords that drive your visitors = Broader search analysis

OR

(Identifying the related keywords + Competition for these keywords + No. of searches conducted in the past few months for these keywords + No of searches expected in the coming months) + No. of visitors received from search engines for these keywords = Broader search analysis.

Identifying The Related Keywords And Competition
Related keywords, competition and expected searches for these keywords can be identified by using wordtracker. Although there are a lot of programs but wordtracker is the most accurate one. It will show you the data of searches carried out in last 90 days from various search engines so that you can avoid any guesswork by selecting your own long tail keywords.

Identifying The Keywords That Are Driving Traffic
Keywords for which you are receiving traffic can be identified by using Google Analytics (A free tool by Google).Google analytics is free and it’s provider is Google so why not to take advantage of this service?. Google analytics will show your traffic sources(search engines or social media), visitors and the keywords that are used by these visitors.
Conclusion
Now after conducting a broader search analysis, you will observe a boost in your traffic and realize how much traffic you are receiving just by avoiding guess work and selecting more appropriate and less competitive keywords. Driving search engine traffic is an art of understanding the searcher’s psyche and a careful search analysis means high search engine traffic.

Technorati Tags: choosing the website keywords, find searchers keywords, how to anayze the search behaviour, keyword analysis

Yesterday, I received the same email again from an Australian friend. Now imagine how much traffic a simple viral marketing campaign can drive? This email carrying a web link is in circulation from last 6 months.

Is It A Spam?
Spamming is an Un-ethical and immoral act and there is a big distinction between spamming and viral marketing. I received that email from a friend who was in my contact list and I forwarded it to other friends. This particular email traveled from friends to friends then from Countries to Countries and now from Continents to Continents. In short,sending emails to un-known people is a spam but sending some cool emails to your friends cannot be a spam.

To drive some cool traffic, you have to be smart enough and smart people do receive smart traffic. You should not miss any ethical opportunity of driving traffic, for instance if you want to send an email to your friend about some personal issues, you can include a signature files carrying your website links.

We all are fighting against spamming for last many years and we will continue our struggle but for that purpose we have to understand the real distinction point between spamming and viral marketing.

Technorati Tags: traffic generation, understanding viral marketing, viral marketing, viral marketing campaign, viral marketing ethics, what is viral marketing

In my last article on viral marketing, I mentioned the role of PLR ebooks in website traffic but now I will review blogrush. As we all know blogrush is a free system that can bring valuable traffic to your blog. Not only traffic, blogrush is also useful in getting track backs and direct links to your blog posts,

Blog rush is a free system, all you have to do is to install a widget on your blog like one you can see here on this blog. Your blog posts will be shown on widgets of other blogs. Its working is similar to Google ad sense “ads” but most importantly this system is free. So why not to take advantage of this opportunity?

Technorati Tags: blogrush, blogrush widget, free traffic, traffic jam